Main Article Content
Abstract
Online shopping is the latest developmental trend among generation Y. With the emergence of latest online shopping apps every day, there has also been an expansion on the cliental base. The reach to global and imported products along with domestic ones delivered at the very doorstep at a relatively economic manner has drawn the fascination of almost every human and most particularly the younger generation. Despite of increasing cyber crimes and risk of hackers, phishing scams, and ransom ware attacks etc., customers rushing for the best deals online are not really caring about such serious threats to their personal and financial possessions. At the same time, it is still a great challenge to cyber security due to threats from iinsecure web interfaces and data transfers, insufficient authentication methods, and a lack of consumer security knowledge to combat the attacks. As the younger generation is responsible for carrying the rich legacy of leading the genets towards a brighter digital world, the present study seeks to understand the generation Y’s awareness on cyber security related to online shopping practices and find a solution to educate them on same for a secure and hassle free online shopping experience.