Main Article Content

Abstract

The study has been conducted in order to particularly assess and study the level of satisfaction of internet banking services. The reason for this study is also to examine and evaluate the purpose of using internet banking, reasons for preferred internet banking, satisfaction of customers towards internet banking and to find out the troubles encountered by the customers. The primary data for this study was compiled through well-structured questionnaire filled in on a one-to-one basis by 105 customers of state Bank of India. The study results evidently indicated that majority of the users of internet banking were satisfied. Hence, the study highlights the important points that state Bank of India top management must think about in order to increase the number of internet banking users and to improve their service quality.

Article Details