Main Article Content
Abstract
Advertising is intrinsically linked to the marketing process and has a place in every business. With various options available, the organisation has the opportunity to discover and utilise the best strategy for their audience. Advertising gives the organisation a specific platform to shout about the brand, product or service offered by the organisation. Advertising is carried out on the television, radio and in newspapers however disruptive technology like the internet has changed advertising and the effect it can have on consumers particularly where it concerns their purchasing decisions. Advertising has a dynamic effect on consumers’ purchase and sales of producers on a long term basis.