Main Article Content
Abstract
Companies have started leveraging social media platforms to know what a customer wants, what he think about a particular product or service and how a company can address the needs of the customers. Large chunk of data is generated on social media platforms and this data can prove to be the best resource for company to re-design or re-implement the marketing strategy accordingly. Methods The study was done on the sample size of 104 customers with the help of questionnaires. Conclusion: Social media is helping the companies in direct touch with customers and develop marketing strategies that influence customer decision making process. On the other side for customer it has become easier to gain necessary input for purchase decision making. Implication: With the rising competition and changing customer needs through social media, companies have started learning the importance of Social Media and are adapting change accordingly.