Main Article Content
Abstract
The Fast Moving Consumer Goods sector (FMCG) makes a decisive contribution to India's GDP growth. Fast Moving Consumer products are not a single product. It is a generic term that includes many different products. This includes cosmetics and toiletries, personal care products, fabric cleaners, household cleaners, food products, etc. Therefore, it is necessary to identify changes in consumers' buying behaviour with respect to Fast Moving Consumer products. The purpose of this Paper is to identify the factors that influence consumers' purchasing behaviour with respect to FMCG products and finally make decisions. The data of this study were collected through a questionnaire and the results were presented in an analytical table. Find the reason among the factors that influence the selected FMCGs products. This study is as significant as the current evolution in the retail sector. The results will help to design appropriate strategies for selling Fast Moving Consumer Products to customers.