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Abstract
Investment means the commitment of current financial resources in order to achieve higher gains in the future. Time and future arises as they are two important elements in investment. ‘No pain no gain’ it is the golden rule of investment management. In this fast moving world, we can earn more and more money. More risks are also incurred in to earn a more profit. Investors’ cannot avoid risk but they can minimize their risk by investing money in various investment avenues, So that they can get a moderate profit. Hence the researcher has concluded that most of the investors’ preferred bank deposits because of the safeguard of their principal investment.