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Abstract
This research paper is focused on Impact of point-of-purchase display and attention on buying decision at various retail outlets. It is observed that Point-of-Purchase Display helps to increase the sale of the buyers.Over the last few decades through the emergence of supermarkets as the dominant retail the retail industry is experiencing dynamic changes all over the world. Retail industry in India has grown to be more complex and dynamic with an increase rate of speed from unorganized towards being organized. As reported by Media Reports, Department of Industrial Policy and Promotion website, Union Budget 2018–19, the retail industry in India would emerge as one of the most dynamic and fast-paced.It is largely dominated by unorganized sectorTheorganised retail is anticipating a hike of 24 per cent of the overall retail market by 2020.