Main Article Content
Abstract
This study carried with the purpose of identifying the acceptance level of Customers of functional foods in Pune city. To understand the awareness of it and relation between demographic factors buying behaviour data has been collected. Literature review was carried out with the help of previous few research papers. Hypotheses were developed and were tested after collection of the data. Descriptive research methodology was used. Total 140 respondents were approached to collect the information. Structured questionnaire was utilised. After the analysis both the hypotheses were tested and subsequently both were accepted.