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Abstract
This research paper is focused on the influence of point-of-purchase display and attention on buying behaviour at various retail outlets. It is observed that Point-of-Purchase Display helps to increase the sale of the buyers. Over the last few decades through the emergence of supermarkets as the dominant retail the retail industry is experiencing dynamic changes all over the world. Retail industry in India has grown to be more complex and dynamic with an increase rate of speed from unorganized towards being organized. As reported by Media Reports, Department of Industrial Policy and Promotion website, Union Budget 2018–19, the retail industry in India would emerge as one of the most dynamic and fast-paced. In this research paper data has been collected from 100 respondents and analyzed with the help of SPSS using one way ANOVA. Snowball sampling technique is used in this research paper.