Main Article Content
Abstract
It all started at the Eden Garden where the first woman was trapped by her own desire and became victim of the serpent’s motive. Yes. Obviously, desire is something which is uncontrollable, unmeasured, and impossible to scale its length, width, breadth and depth. Desire is independent, invisible and identical. It is in every human’s blood. As human desire undergoing a constant changes influenced by various factors, this acts as an underlying principle upon which the corporates build the business empire.
The very utmost and deep-down motive of any business is to make profits in whatever way possible. Corporates identified the desire of the consumers must be influenced and by which promotional strategies are designed. Creation of impulsive buying in each consumer is predisposed when the interest of buyer is high and that triggered by the inner desire.