Main Article Content
Abstract
Retailing is one of the prime sectors in the global economy. Retail is currently a flourishing sector of the Indian economy. Innovative technologies and practices combined with the globalization of products and services have driven retailers to leverage every part of the business in strategic response. Consumers have become, to large extent, more sophisticated and demanding with their expectations of products, services and business. This research attempt to identify the key factors that define the customers expected the service quality in the organized retail sector. To analyse the significant difference among the genders, age groups and income group’s t-test and One way ANOVA ‘f’ test and Karl Pearson Coefficient correlation test was used.