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Abstract
India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India is the second largest two wheeler manufacture in the world. Two wheelers are playing a vital role in the marketing as well as GDP of India. This study focusing on a comparative study on the manufacturing marketing and buyers preference aspects between Honda and Bajaj two wheelers in Palayamkottai, Tirunelveli District of Tamil Nadu.