Main Article Content
Abstract
New media is the convergence of traditional media like television, radio, newspaper, a magazine, on a single platform like a web portal, social media embedded with interactive features. NDTV, BBC, RSS, YouTube, Facebook, Instagram, etc. are a few examples.
Today, business communication is shifting from offline to an online platform. Most of the products, especially electronics, cosmetics, FMCG have become retail free; one can purchase it online through mobile apps. Websites have become responsive; it is accessible to desktop, tablet, and mobile. Mobile apps were introduced as a value addition to websites such as Amazon, Flipkart, Zomato, Swigy, etc. People started using apps over mobile or tablet website for better utility and experience. Ola, Uber, Swiggy has made life easy in city life. The sale and business of brands have blossomed in the last couple of years and have built a huge customer base. Brands are investing a lot in developing an interactive interface for better communication and conversion.