Main Article Content
Abstract
Understanding behaviour of consumer is a key to the success of business organization. Marketing personal are constantly analyzing the patterns of buying behaviour and purchase/decision to predict the future trends. The consumption pattern of Kerala shows a trend of high expenditure on non food items among different expenditure classes. The consumption pattern of the people in Kerala across the state exhibits some interesting features. Amidst several socio economic demographic and geographic characteristic that make the state district, consumption has turned out to be another unique quality The methodology used is convenient sampling.