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Abstract
Tourism is a rapidly growing industry in India and has become increasingly competitive in the global Market place. The tourism industry comprises many different sectors, including transportation lodging and entertainment . One of the evolving sectors in the field of tourism is Medical Tourism. The Southern most state of India, Kerala is one of the most popular medical tourism destinations in the world . Medical tourism involves travel for the purpose of receiving medical, Dental (or) surgical care and represents a rapidly growing niche Market with in the Healthcare, tourism and hospitality industries. Multiple factors contribute to the growth of the medical tourism industry and suggest a continuing trend toward growth in the future.