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Abstract
Internet is no more being looked at as a mode to do fringe works or just for checking emails. The aspiration with the use of internet and technological advancements is much more. Like mobile phones only have increasingly assumed an important role in medical world e.g. the treatment of mental disorders in high-income countries, creative industries, surveillance, inter alia. The paper is to delve into the challenges and solution in marketing and proliferation of fiber based services. We found that new age digital world opportunities in India that has capability of connecting millions of devices require knowledge oriented population to adopt quickly and significant capital outlay.