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Abstract
The annual logistics spending in India accounts for 14% of India’s GDP, which amounts to $270-310 billion as India’s GDP is roughly $3 trillion. According to “India Laundry Care Market Outlook, 2021”, the overall laundry care industry is growing with a CAGR of more than 10% from the last five years. The laundry market is largely dominated by offline players, who cater to the premium categories only. However, the price points set by these companies are not the best fit for a massive consumer base. Startups in the online laundry space are trying to fill the gap by offering comprehensive solutions at an affordable price, while challenging themselves to build sustainable business models. The estimated size of the laundry market is Rs. 2,20,000 crore, with the unorganised market which includes dhobis, maid servants, and mom-and-pop stores) valued at Rs. 5,000 crores. The sector is fragmented with 7,67,000 establishments, 98 per cent of which are micro-sized laundries with fewer than 10 workers, says a report by Euromonitor International. During the past days people relied on dhobis and domestic helps to do their laundry which has now become part of the history. The modern life with frantic weekdays and indolent weekends of the working professionals, or bachelors staying away from their homes is a hustle to do the boring and tiring laundry. This has forced the laundry industry in India to just getting bigger and better with an estimated size of the laundry market being 2, 20,000 crore. The main drive of this research paper was to analyze the App Based Laundry Logistics Process and evaluating the performance of Laundromat dry cleaning services providers in Chennai region.