Main Article Content
Abstract
Consumer movement help customer to buy safer products, more options, more information and better redress system for the consumers. Globalization is the study of two groups namely Capital and Technology and termed as a “techno capital”. Globalization has greatly impacted socially, culturally, economically and technologically in many ways. The advancement of Information and communication technology has brought lot of changes in all spheres of daily life of human being. E- Commerce has lot of advantages which add value to the customer’s satisfaction online shopping and enables the companies to gain more competitive advantage over the other companies. This creates new desires and new consumption patterns among consumers. In the recent years, the rapid development of E-Commerce has changed the perception of buying among consumers. Online shopping is playing a vital role among people’s buying. It has definitely replaced our Traditional way of buying practices among the buyers. Though there are many advantages of online shopping but there are some noteworthy issues. This paper is going to show case the consumer behavior and perception towards online and Traditional way of buying. And also an attempt made to do a comparative study between online buying and Traditional buying and its emerging challenges.