Consumer Brand Perception of Fast Moving Consumer Goods in Vellore Town

Abstract

The research paper focus on consumer brand perception of fast moving consumer goods in vellore town. Present situation most of the consumer suffering burden of economic crisis. Due to raise in price consumer difficult to meet the cost.  A few fast moving consumer goods elect to conduct the research like rice, sugar and edible oil. In this research paper find the consumer knowledge about the product consumer expectation and consumer satisfaction level of the FMCG product. Consumer needs, taste and wants differ from one people to another people so the preference level testing on chi-square test, mean standard deviation and Regression analysis.