Main Article Content
Abstract
“Old is Gold” the proverb is clearly stated that the olden products is still alive, because of
the quality of products and name and fame of the brand. This study aims to study on the
marketing strategy of baby care products especially Johnson and Johnson baby products.
Marketing is the crucial and most important tool for the development of a product or brand name
among the people, especially in the baby care products. Because customers are more conscious
while buying and using baby care products and its side effects. In the present scenario the
marketing field Johnson & johnson’s brand faces various competition. Because of more number
of baby products existing in the current market like Himalaya, mother care, mee mee, omved,
rustic art and so on, hence in this context the study is significant to know customers preference,
expectations and attitude and how well they get satisfied with the service provided by Johnson &
Johnson’s baby products.
Key words: Marketing, baby products, Johnson