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Abstract
A mutual fund is a fund managed by an asset management company with the financial
objectives of generating growth. These asset management companies collect money from
investors and invest in different stocks, bonds and other financial instruments in a diversified
manner. Before investing they perform a thorough research and detailed analysis of market
trends of stock and bond prices. The aim of savings and investment by any IT company employee
is to maximize the return from their savings and investment with minimum risk. The study aims to
make an analysis of the factors influencing behavior of IT company employees through the data
collection from the sources of information on the various schemes of savings, their income level
of savings. Random sampling method was adopted in the current study as there is no uniformity
in the population distribution. The total number of sample respondents is restricted to 384 as per
Krejice Morgan’s table. The select IT company employees in Chennai had been taken for the
study; the tools such as Reliability analysis, Factor analysis and Regression analysis have been
used to analyze the data. Hence, it is concluded that the way forward for the next couple of years
for the mutual fund industry would be influenced hugely by the journey undertaken till this point
of time and the changing the attitude, awareness and problems of investors towards mutual
funds.