Main Article Content
Abstract
Consumer buying behavior is the decisions and thoughts of consumers at the time of buying the products. Nowadays consumer behavior is important aspect of marketing. It is the study of how people make decisions about what they buy, how they buy, when they buy and from whom they buy. It is critical to understand the behavior of consumers and how they will respond to a new product or service. To study the consumer behavior helps companies identify opportunities that are not currently met. Consumer behavior is not static rather it is dynamic. It undergoes a change over a period of time. All consumers do not behave in the same manner. There are many factors which influence consumers buying behavior. In the present paper an attempt has been made to study the factors influencing consumers buying behavior towards FMCGs.