Main Article Content
Abstract
The purpose of this study is test the mechanics perception of TIDC Products and the Performance Level of Ti Diamond Chain products. This study Brand perception of mechanics for TIDC products is fully based on descriptive. A sample size of one hundred and fifty mechanics was selected for this study. Multistage area sampling method has been adopted. The study has been conducted among the mechanics in various areas such as Thyagaraya Nagar, Saidapet, Velachery, adyar,Mylapore, rayapettah , thousand lights and chetpet. The findings of the research which was conducted on Brand perception and performance of the product. The diamond product ranks at the second place in the market and most of the mechanics prefer Rolon as the first product and the mechanics preferring the Diamond products due to availability of the product and the usage of TI Diamond products have decreased due to higher price.