Main Article Content
Abstract
The term corporate social responsibility (CSR) comprises corporate which means company, social means community and responsibility refers to obligation. Thus CSR is not merely a term; it shows a big responsibility cum accountability of corporate entities towards the larger sections of the society being a part and parcel of the society. In recent years, the concept of ‘Corporate Social Responsibility’ has gradually made inroads into the marketing area because organizations exist within a society and the society is a broader framework within which organizations operate; there are many social issues which impinge on the operation of the organizations. This is the precise reason why most of the organizations are using CSR policy as one of the marketing strategies. Though there have been arguments in the past against social responsibility of business organizations as well as in its favour, a consensus has emerged that it is essential as well as concomitant for long term survival of organizations.Thus, an organization has to look at fulfilling the requirements of various stakeholders such as shareholders, workers, customers, suppliers, government and society. Of the lot, to customers are one of the important as well as strategic stakeholders. Therefore, knowledge of customers’ attitude and behaviour is of crucial significance for business organizations. The better the firm understands its customers, the more likely it becomes successful in market place. Against such a backdrop, the present paper attempts to examine whether the customers are aware of organizations performing social responsibility, to analyze the attitude of customers towards corporate houses engaged in CSR activities and also to ascertain the extending purchasing behaviour of the customers are affected by CSR of business organizationspolicies. The primary objective is to examine establish and validate the relationship between corporate social responsibility and consumer behaviour in the Indian business environment. The study is based on both primary and secondary data. The primary data required for the study have been collected from thecustomers of Delhi and NCR. The secondary data have been collected from research publications, standard journals, periodicals and web. Behavioural statistical tool such as Chi-square is used primarily for data analysis.