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Abstract
Technology and agriculture once thought of as very separate realms of experience, are now partners. From small farmers who “tweet” the availability of their “pick – own” crops to dairy farmers who rely on robots their cow, farm operators have discovered that they can benefit immensely from technological aids and ICT.Information and communication technology [ICT] is defined as any technology that facilitates communication, processing and transmission of information in the electronic format. The progress of any market mainly depends on the access to information. ICTs greatly facilitate the flow of information and knowledge by presenting the rural consumers extraordinary opportunities to attaintheir own entitlements. Institutional advocates of ICTs for development such as the World Bank, suggest that effortlessly available and affluent supplies of information encourage knowledge creation that can stimulate empowerment for the rural consumer. ICTs are the delivery medium for such information supplier. There is a comprehensible relationship between ICTs and rural consumer empowerment.