Main Article Content
Abstract
Environmental communication positively influences the strength of brand environmental communication. Environmental communication practices involves take different forms of involvement to position the brand in different forms. Therefore, in this paper, the researcher mentioned the societal communication, and more specifically environmental communication, contributes to brand equity in today’s scenario. Variables included are environmental communication, attitude towards environment, brand equity, awareness, quality, brand consciousness etc using Liket scale and analyzed using SPSS 20.