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Abstract
Online Shopping is an area of technology these decades. Establishment of internet stores allows retailers to expand their market and reach consumers, who may not otherwise visit the physical Store. In addition, the convenience of online shopping is the main attraction for the consumers. In present scenario, Indian society can be broadly categorized into three classes based on their income. The Upper class purchase high quality, high priced goods and shop at exclusive stores. The lower class, keep struggling to fulfil their necessities. Middle class lies between the two classes and wants both necessities as well as luxuries at a reasonable price.