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Abstract
This research analyses the Perception of the customer towards two wheelers. The study is limited to Chennai City with total number of 100 respondents were personally surveyed with a structured questionnaire. Hypothesis was constructed and statistical analysis such as percentage analysis, chi square was carried out. From the research, it is observed that the Yamaha two wheelers are well known for their designs and performance. The satisfaction is high towards all other factors except the availability and introduction of new brands. And chi square test analysed the influence of mileage in the performance of vehicle for customer’s satisfaction. India is one of the largest manufacturers and producers of two-wheelers in the world. The preference of the consumers clearly signifies that their importance of family and friends influencing their purchase, the additional facilities expected, and many. In the beginning of the century, the automobile entered in the transportation market as a teddy bear for the rich. However, it became gradually more popular among the general population because it gave travellers the freedom to travel when they wanted to and where they wanted.