Main Article Content
Abstract
The study entitled a study on customer satisfaction of BSNL special reference to Chengalpattu district is an attempt to know the customer satisfaction of BSNL landline in Chengalpattu district. Every Business targets its target customer and their optimal goal would be the satisfaction of their ultimate customer. In this competitive world of Business everything starts and ends with needs of the customer. The study contains questions regarding the various aspects and reasons for choosing BSNL, the customer’s awareness about new schemes/offers, and the factors disconnection of BSNL landline. Customer satisfaction is considered to be the most important factor as it involves the retention of the customer and creates brand loyalty and also it forms a base for attracting prospective customers. The study reveals that BSNL needs to focus on frequent line failure, supplementary sounds or line disturbances, poor response to complaints and temporary solutions to the maintenances problems and take measures for rectification.