Main Article Content
Abstract
Social advertisements are advertisements which support and aids wellbeing and prosperity of a community, namely programs that teach individuals about implications of harmful use of drugs, various diseases and other social issues. Social commercials have the ability to impact social orders. Over the most recent couple of decades Indians have seen a great deal of social advertising efforts. Some were able to create a positive influence and others, not so much.The study is mainly to understand the perception of public towards the social advertisements especially in Chengalpattu district of Tamil Nadu. As social advertisements operate as Corporate Social Responsibility (CSR) activity for corporate entities, the results of the survey can be used to understand impression of public towards these advertisements and make improvements on the existing commercials as well as for the future. From the government’s perspective, more efficient and impactful social advertisements can be made to create a clear awareness about the current social problems faced by the society. This paper also attempts to understand the awareness, strength and problems of the current state of social advertisements, which helps to take necessary steps to solve the hurdles.