Main Article Content
Abstract
Consumer is a king in a market. Everybody likes to purchase of gold or gold ornaments. Specially,women consumers are interested in the purchase of gold.Gold has occupies marriage,purpose of investment, for fashion and many other purpose.Now days the rate of gold is increasing in the gold market day to day. The study aims at understanding the behaviour while purchase of gold and ornaments. In present study the researcher analyzed the consumer buying behavior of gold purchase in Thanjavur the study area. For that analysis, they used the tools like percentages and chi square test and make out the valid suggestions based on the findings of the study.