Main Article Content
Abstract
In the present study, exclusively external individual customers were considered (who were having savings account with the bank and transacting with the bank on regular basis) with a view to measure the satisfaction level from the services rendered by their respective branch”. To attain high level of customer satisfaction and to retain the customer base, it is important for the banks to deliver quality services to all its customers. The Service quality is a significant determinant of competitiveness for establishing sustainable and satisfying relationship with the customers.