Main Article Content
Abstract
Integrated Marcom is the combination of all the marketing tools, approaches and resources which the firm uses in an efficient and effective manner which in turn maximizes the impact about the product or service brand on the customer mind and ultimately results into maximum profit at minimum cost. This research study brings out a combination of use of the marketing tools and identifies a new design highly preferred by the respondents. The highly preferred new design will explain how each of the marketing tools should be used by the firm to effectively perceive the customers about its brand. The result also shows that public relation which is a form of Marcom influences the customers more as compared to the other Marcom tools used in the study leading to customer brand engagement.