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Abstract
The objective of this research paper was to discover motives to shop through online and physical retail stores. The researchers conducted interviews for the collection of data. The sampling strategy used was purposive sampling. A sample size of 65 was used for interviews using self-administered structured questionnaires where Participants were questioned about their motives to shop online and offline. A total of 57 different motives were found in total through a compilation of interviews, out of which most frequent top 20 motives were analyzed in this paper. According to the literature review done by the researchers, this is the first of its kind study. Research to study both online and offline shopping motivations together in a paper that, too, from the Indian marketplace context using a qualitative approach. This study can benefit both academicians as well as practitioners.