Main Article Content
Abstract
Local food festivals capture a lot of tourist attractions as it is very interesting and have a momentous influence on generating a destination’s image. Evaluating the apparent festival service quality attribute as well as identification of the factor structure superficial festival service quality is the main objective of this study. At Westin Gurgaon NCR, on 07, August 2019, “Sham-e-Awadh” has been held, which was curated by Chef Sadab Qureshia. A sample of 94 visitor’s data has been collected for analyzing; factor analyses, as well as descriptive statistics, have been performed. A relatively high level of festival service quality has been indicated in the research finding. Four festival quality factors which are food, as well as facilities, along with staff, together with the information adequacy have been identified. An interesting finding has been provided through this study which will assist the organizers of the festival in implementing as well as developing the service strategies for enhancing the emotion, as well as image, along with increasing the quality, together with the attendees' satisfaction for attaining their devotion towards the local food festivals.