Main Article Content
Abstract
Green behaviour is the choice made by the consumers whether to buy an eco- friendly product or not. Consumers concern towards a safe environment has been frequently increasing. Nowadays the market contains wide variety of products that are environmentally safe. Need of the Study Day by day diseases are increasing. It is because of the change in lifestyle. We have to maintain a good health care by practicing a better timetable in the life style. The main goal of green products is prevention as well as promotion of the body’s own capacity for maintenance and balance. Green product helps to promote health, increase immunity and resistance – and to cure disease. Green products are very safe for health and providing less side effects compared to allopathic medicines. So now a day’s peoples are going to purchase the green healthcare products. Henry Garrett’s ranking method, 5-point likert scale and Chai-square method are used for this study. this study conducted to analyse the influential factors of green product adoption and the awareness level of the green products among respondents.