Main Article Content
Abstract
In the era of globalization, internet plays a vital role in all the spheres of life and industries. There is no doubt that internet is famous for fulfilling the needs of the people by providing them various services related to various different fields. It is an adaptable facility which helps us in finishing many activities easily and comfortably with just a few clicks on the computer. The Internet has led to an increasingly connected environment, and the growth of Internet usage and services has resulted in the decline of distribution of traditional media such as television, radio, newspapers, and magazines. Online marketing is also known as E-marketing is defined to include the management of the online consumer's experience of the product as well as the service, from the first encounter through purchase to delivery and beyond. The internet marketing has contributed different businesses with incredible gains. It is cost-effective, flexible and fast on the global reach. However, this effective new technique also involves certain problems like technical problem, risk, high delivery cost etc. which should be taken into account. The present study is focused on the problems and prospects of E-marketing services in Tamil Nadu with references to Flipkart. This paper throws light on the solution to problems of e-marketing services. In addition, the result of the study will serve as a source of information to the Flipkart Company as well as the customers in knowing the various benefits and the problems and the various ways to handle it.