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Abstract
The Automated Teller Machine (ATM) has been hailed as one of the most innovative and revolutionary technological developments in the history of banking. The channel which was initially a medium for disbursal of cash to customers at bank branches, has now developed into a touch-point for delivery of a wide variety of banking services at branches and convenient off-site locations. Though banks initially owned and deployed their own ATMs, over time this has undergone a broad change, with banks now preferring outsourcing all or many of the activities associated with ATM operations starting from deployment, maintenance, cash loading and technology upgrading. This has helped them reduce their operational costs and stay more focused on their core business.This study makes and helps to rectify the problems regarding the perception of the concept of White Label ATMs (WLAs).With the help of this study; we can know the current status of the concept of White Label ATMs (WLAs) in the minds of the customers.The collected data is analysed using appropriate statistical tools like percentage analysis andChi Square test.