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Abstract
As the number of internet users are growing day by day in India which provides the bright future for online retailers. Online shopping is a form of e commerce which allow customer to buy the product or service from the seller over the internet site. The basic issues arises when customer wanted to buy any product are which mode of shopping he/she should prefer? Both online and offline mode of shopping available with them for satisfying their needs. That become the biggest challenge for the companies which way they should plan to target the customer by taking the competitive advantages. And it’s a biggest problem for customer to Customer have an option of choosing of product from various online retailers. There are various factors which affect the buying behaviour of customers during the online shopping, this study can help them in understanding those factors and will help for identifying of potential customers. This study them online retailers for framing the strategies for increasing the number of customer for online shopping .It also help them for identification of factors affecting the buying decision of the customers.. And the mobile companies also contributed toward it by providing the special offers on data pack for mobile users.