Main Article Content
Abstract
The halal industry has developed from concentrating on food to various other industries covering a wider area of lifestyle, and driving demands in food and non-food sectors such as cosmetics and personal care products, toiletries, Islamic finances, and tourism. The research investigates consumer purchase intention for halal certified products in Surat City and the motives to explore the factors that build customer’s purchase intention of Halal food products and to know the consumers personally satisfied when they are purchasing Halal food product. Researcher has used descriptive research design. Both primary sources and secondary sources were used for data collection.For respondents, the well-structured questionnaires were administered, and the information was collected. Secondary data was gathered from various books, journals, blogs, newspapers, forums, research projects, studies published at national and international level by government and private research firms to gain insight into the research area.