Main Article Content
Abstract
Marketing is a soul of any business which enables an organization to generate revenue for capital gain to diversify into various domains. In the competitive world, sustainability merely a challenge for any business in retaining customer. Business organization markets the product through customizing their needs, providing assistance in all aspects of purchase and even crossed the boundary to serve them in saving their time and allowing to purchase sitting in their dining or living hall. This is possible for any marketers by means of DIGITAL, since the internet plays a vital role in every body’s life as part and parcel that to whom so ever it may concern. Hence the digital enables the marketing more easier to serve people through social media which is our today’s new age groups life style and it occupies a major part in day to day affairs that turns the traditional marketing becomes our so called life status marketing – DIGITAL MARKETING. In this paper the researcher wants to investigate on digital marketing usage and its effectives on organization performance.