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Abstract
The global investment landscape has changed dramatically with the rapid in the investment sector. Investor Vigilance is regarded as essential milestone for long term sustainability. Every investor runs investor marathon, dreaming to beat the market and being super investors. Investors spend an inordinate amount of time and resources in this endeavor. Fluctuations have become the “Hallmark of the investment market”. Consequently, many fall an easy prey to the magic bullets and the secret formulae offered by financial agents pushing their products. Investors constantly seek to their portfolio asset - picking abilities, so they can become wealthy quickly.
In this search, investors are whipsawed by contradictions and anomalies. In one corner of the investment town square, stands one investor, yelling to buy business with solid cash flows and liquid assets. In another corner, another investment expert cautions the investor that this approach worked only in the old world and not in the new to world of technology. In yet another corner stands a silver tongued salesperson with vivid charts and presents evidence of his capacity to get the investors in and out of markets at the exactly the right time. Moreover the economy is also fuelled by knowledge and ideas which relentlessly marches on with globalization, expanding the horizons of investment avenues. The expanded horizon has certainly created anxieties and uncertainties among investors who have to make decision about the right investment avenues.