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Abstract
The customer expectations from an automobile industry has created competitive pressure and enriched the industry with attitude, knowledge, flexibility and speed for new challenges and changes. Processes are being streamlined and teams are reorganized and redeployed for higher productivity, enhanced quality, timely delivery and low cost. Together with these changes, companies are looking for ways to plan better and control their operations by shifting away from rigid and pre planned activities to quick response to changes. New Product development management has become a major component of competitive strategy to enhance organizational productivity and profitability. There is a human resource impact for a competitive advantage of new product development management - for speed, for creating an enhanced environment for an interactive role and for breaking the barriers on increasing reliability and dependability of new product and development. There is a demand for talent. There is significant role of the human resources in developing a successful new product. It should ensure right talent at the right time and make it a part of drivers for new product development.