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Abstract
Online marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. The use of Internet has become increasingly popular in recent years, where the cost of accessing and building on Internet and web site is relatively low. Marketing is just one of numerous fields have been substantially revolutionized by internet-based technological innovations. Marketers and IT managers are challenged with the task of changing the online climate in order to gain retain online consumers. This has generated tremendous interest in learning about online trust and in developing new site designs to respond to the increased power of customers.