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Abstract
The study tries to understand the evolution, need and the dynamics of Neuromarketing in order to determine its impact and relevance in the current times. It is going to help the beginners or marketing enthusiasts to grab the conceptual understanding in a granular fashion, encouraging them to study and explore more about the field of Neuromarketing.
This paper briefly discusses the evolution and recent developments of Neuromarketing. It further discusses the techniques, advantages, limitations along with the future of Neuromarketing. It encompasses a varied comprehension of the concept of Neuromarketing which would be helpful for scholars unaware of the fundamentals. With the ever- growing need of more sophistication and precision in the methodologies involved around marketing techniques of research and consumer, a revolutionary set of techniques like that of Neuromarketing are set to take the pace of consumer insights to a whole new level.