Main Article Content
Abstract
The Objective Of This Study Is To Investigate The Activity Related To Ethical Issue In Marketing. Ethical Pratices And Social Responsibility Have Gained Greates Impact In The Society. Consumer Consciously Evaluates The Contribution Towards The Ethical Pratice Done By The Business. It Help In Projecting Ethical Issues Like Misleading, Advertising, Deceptive Packaging And To Reveal The Impact Of These Issues Or Their Ethical Buying Behaviour And Decision Making Process. Each Ethical Issue Has Been Found To Be A Positive Has Been Indicated As The Most Effective Ethical Issue On Buying Behaviour. The Study Is Considered To Be A Significant Outcome For Business To Direct Their Advertising Packaging And Other Activities.