Main Article Content
Abstract
This paper highlights the present status of sports goods industry in the Punjab state during the year 2018-19. The Jalandhar district of the Punjab state was the major hub of sports goods industry. Therefore, the Jalandhar district was specifically selected for the present study. Random sampling technique was base of the sample. A sample of 150 industrial units dealing with wide range of industry goods were taken for the study. Further, the sample was categorized into small, medium and large industrial units on the basis of number of employees and hence, each 50 small, medium and large category of industrial units were selected for the study. The study was based on the primary data. The relevant data of study were collected through well structured pre-tested survey schedules. Industry owner or responsible person was the main respondents of the study. The collected data were compiled in excel sheet by assigning codes. Simple statistical tools like frequencies and percentages were used to analyze the data. The main findings of the study brought to the fore a significant fact that the manufacturing of sports goods is no longer a profitable enterprise and manufacturers have been either turning their business from manufacturing to trading or have started trading along with manufacturing of sports goods. In general, majority of the sports industries were dealing with more than one sport goods, particularly all traders in the sample were dealing with multiple products. The study also concludes that market share of the sports industries observed to be varied with size of industry. The concentration of sports industries having market share more than 20 per cent was the highest on large farms. The large size industrial units were observed to be more competitive as compared to small and medium size. Moreover, the study highlighted the present scenario of different sizes of sports goods industries in terms of type and scale of business, extent of imports and exports, extent of demand and competition which could be helpful for stakeholders and policy planners on account of sustaining and uplifting the sports industry in the Punjab state.