Main Article Content
Abstract
The economies world-wide are changing at fast pace and they have realized that providing delightful experience to their customers is the harness that will help to climb the mountain of success especially, in service sector. The service sector, in particular, hotel industry believes that customers comes first and profit next. The satisfied customers are not only loyal to the organization but also brings new customers. Customer loyalty, in this study, is taken as the intention to stay with organization, intention to recommend and willingness to say positive things about the organization to others. This study is conducted to know the impact of customer satisfaction with respect to the hotel stayed and image of the hotel aggregator on the customer loyalty. The study is carried out in the city of Hyderabad with the sample size of 170. The primary data is collected through a well-structured questionnaire. The secondary data is collected through journals and magazines. For the purpose of analysis SPSS software version 20 was used. The relation and impact of the variables on customer loyalty was carried out through multiple regression analysis. The results showed that the hypothesis taken are positive and statistically significant