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Abstract
This exploratory study was to examine the impact of select exogenous and demographic variables on Customer Satisfaction. As per ACMA May month data, Yamaha brand were selected for study and 50 two-wheeler consumers’ samples collected, using random sampling in Tiruchirappalli. The data were analysed with descriptive statistics, and non-parametric tests, to know the impact of independent and demographic variables on customer satisfaction and found no impact, further given different implications.