Main Article Content
Abstract
Online shopping websites changes real world markets to virtual markets. In the present research primary data were collected by well structured questionnaire from 100 customers using online shopping websites in Namakkal City. To identify satisfaction of customers towards online shopping websites. The hypothesis is framed to find the Demographic factor influence the customer preference towards online shopping websites. The collected data was analysed using simple percentage, Z test , ANOVA and Weighted average. From the finding the study reveals thatvariety of product is a primary factor influence customers to purchases through online shopping websites followed by time of delivery.